Amy Sekhar

Design identity + website for a disabled coach and facilitator. With accessible templates and tutorials.

Image: White logo on a darkened photo. Amy Sekhar in an adapted sans-serif. Stacked with no line height. Pointed arch capital A with a curved line. Lowercase K and A also curve. Cripster LLC underneath. Photo of little person with next to her service dog, looking up at her. She wears a black crip-punk dress.

project scope + assets

Small identity for Amy Sekhar and secondary for Cripster LLC coaching. Theme merged crip-punk aesthetics with clean accessible layouts. Authentic representation with no apologies. Thin lines pair with bold type. Paper texture and mandala pattern wallpapers.

Style guide with colour contrast and typography. Logo suite with alt text and image descriptions. Large website with Webflow base plan. Templates for future pages. Private video tutorial playlist on YouTube. ADHD-friendly shorter videos with closed captions and chapter markers.

Logo suite and access guide [PDF with a text-only Word version]
Wallpapers and social banners
Google suite templates
Large website on Webflow
Video tutorial playlist

Image: Four devices showing the website and assets. 1. Mobile phone home page. Menu white button with border. Dark grey landing area with the stacked logo and blurb. Amy's portrait underneath. 2. Desktop of the Group Coaching page. White header nav menu. Thin dark grey bar for the page title. Teal main area with dark grey mandala pattern right margin. White text to the left. 3. Watch with an aqua and white mandala background. Cripster LLC stacked small logo, breakinng up crip and ster. 4. Tablet with Ableism is Trash decorative wallpaper. Serif text right aligned to the edges. Crumpled paper texture.

Credits: Screen mock-ups from ls graphics. Photo of Amy by Susanna Tanner.

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Image: Dark grey sub identity logo on a crumpled misty-fog light grey paper. Cripster in a lowercase bold sans-serif. Small light LLC aligned under the extended r hook. Thin outline mandala icon behind centred around the c.