Simply Equality

Design identity + website for a social enterprise. Founded and led by Disabled and LGBTQIA+ individuals.

Image: An almost black tag on a yellow background with a stacked logo centred on the card. Simply equality in lowercase light text. Stacked on two lines split between two circles. Rainbow circle next to simply. Indigo circle before equity to represent access. Braille underneath on two lines.

project scope + assets

Small identity and large website for Simply Equality with pro-bono extras. LGBTQIA+ and disability theme with rainbow icons and various gradients.

Logo can animate to show each disability representation then compress into two circles. A rainbow pride flag and indigo solid circle for accessibility. All between the two words. Symbols also act as identifiers and supporting graphics. Access guide and templates show colour contrast pairings, blindness, and typography.

Wordpress website with a custom access menu. Light-dark mode toggle, font scaling, and comic sans options. Woocommerce integration for a small shop. As well as dynamic content for a podcast stream, blog, and media.

Access guide PDF and text-only Word version with asset list
Logo suite and accessible icons
Rainbow, trans and non-binary, and access gradient wallpapers
Social media profile banners
Microsoft suite templates
Large website theme with shop integration on Wordpress

Phone and desktop websites in light and dark mode with sub-identity icons

Image: Website sections on a phone in light mode and desktop dark mode. Phone footer area with a search bar, full logo, and copyright info. Simply Equality on two lines with six disability icons in rainbow colours in the middle row. Desktop media page. Access header bar. Long logo with two circles between. Menu underneath with floating shop icon. Page title on a faded indigo background with two post blocks underneath. Three sub-identity icons. 1. Circle split in half, rainbow left and indigo right. 2. Circle split in three with the full LGBTQIA+ colours, rainbow, and indigo. 3. Two half circles for rainbow pride and indigo global access between an s and e on two lines.

Credits: Scene mock-ups from Mockup Cloud and ls graphics.

client review

Jess gets disability and the needs of disabled people on a fundamental level. Every call or follow up left us more excited. More to the point, we felt seen and heard throughout the process. Jess listens, she asks the right questions and she takes time to really get to know her clients. Not only that, but she is incredibly patient and generous with her time. I could not recommend working with Jess highly enough.
— Pk Kulasegram [they/them]

contact jess

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Image: Sticker pack of 6 white icons on colour circles. Spread out from a translucent bag on a rainbow gradient mesh. Neurodivergence infinity on red. Blindness eye open and closed on orange. Hidden disabilities sunflower on yellow. Deafness ear with a diagonal line on green. Wheelchair icon on blue. Ambulatory crutch on violet.

Six rainbow stickers with accessible icons in a pouch